Transforming Best Buy’s Deals Ecosystem to Drive Revenue and Engagement
Modernizing the Top Deals Experience Across Web and App
Best Buy needed to modernize its “Top Deals” experience to better reflect its evolving brand identity and maximize promotional revenue across digital channels. The existing deals ecosystem lacked cohesion between web and app, making it difficult for customers to discover and engage with time-sensitive promotions. As Senior UX Lead, I partnered with product, marketing, and engineering teams to redesign the Top Deals web and app experiences, align them with Best Buy’s rebrand, and create a scalable design framework for future promotions. The challenge was to balance visual storytelling, business goals, and user simplicity, ensuring that the deals experience not only looked better but also performed better.
A Unified, Revenue-Driven Promotional Experience
I led the UX strategy, design, and testing for Best Buy’s Top Deals redesign across web and app, creating a modern, responsive experience that improved how offers were showcased and aligned with the company’s updated brand identity. The redesign extended to promotional modules, marketing templates, and the broader deals strategy, unifying the visual language and enhancing discoverability across digital channels. This effort resulted in higher engagement, increased click-through rates, and stronger conversion across promotional surfaces. It also improved operational efficiency through reusable design patterns that supported seasonal and revenue-driven campaigns. By collaborating closely with marketing, product, and engineering teams, I ensured the experience balanced brand consistency, scalability, and measurable business impact.
